Join Instagram Growth Masterclass Here: https://hi.switchy.io/FFAFOrder 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0--------------Subscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts----------------In the third episode of Figuring Out: Consumer Brands we are in conversation with Ashutosh Valani. He has launched, scaled and sold off 2 D2C brands (Beardo & Villain) in 4 years and now is working on his third startup Renee Cosmetics. He holds a degree from Brunel University, London and Co-Founded 3 startups. He disrupted the beauty & grooming industry not only once but thrice. And in this podcast he has shared all the insights of how to build a startup from scratch to how to scale it and sell it. He shares the key factors that led to the resounding success of all three of his startups, insights he noticed about Indian consumers, How he built Renee cosmetics and such a crowded market and set it apart from the competition. He also shared the challenges of the Indian beauty & grooming industry and insights of perfume market in India.If you're an aspiring entrepreneur or simply curious about the grooming, beauty, and fragrance industries, this podcast is a must-listen. FollowAshutosh Valani OnLinkedin: https://in.linkedin.com/in/ashutoshvalaniInstagram: https://www.instagram.com/ashutoshvalani/-----------------Timestamps:00:00 - Intro03:24 - Is he an underrated founder?07:18 - Building Beardo, Villain & Renee Cosmetics11:38 - His first few jobs13:34 - Consumer insights from his job as a waiter20:17 - Beauty & grooming market in India22:17 - 5 viral products of Renee cosmetics29:53 - Why D2C brands don’t work31:58 - Beardo’s strategy to go offline 34:39 - First viral campaign of Beardo36:27 - Story behind name Villain 37:55 - Too faced story39:43 - Perfume market in India44:43 - Building one product vs multiple products47:13 - Perfume Brands for men vs women54:42 - Is the perfume market cluttered now?58:41 - Top profitable businesses in India1:06:04 - Grow the category1:07:38 - How are Indian consumers different?1:12:18 - Experience working with Suniel Shetty1:15:06 - Working with KGF actor Yash1:16:10 - Story of building Renee Cosmetics1:18:50 - Collaboration RCB team1:22:20 - Rashmika Mandanna for Beardo1:22:52 - 3 Departments Ashutosh wants to handle1:24:27 - Best advice & worst advice for entrepreneurs1:27:22 - 11 million in 11 months1:28:22 - Conclusion--------------- Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 Watch Figuring Out episodes on YouTube:https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ---------------My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFKCanon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoiCanon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMyYunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIfShure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiMShure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63dGODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL------------------About Raj ShamaniRaj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating